Iceberg
Iceberg
Founders: Giuliana Marchini Gerani and Silvano Gerani
Established: 1974
Headquarters: San Giovanni in Marignano, Italy
Creative Director: James Long
Website: iceberg.com
Iceberg was launched in Italy in 1974 by Giuliana Marchini Gerani and Silvano Gerani, the founders of Gilmar. Its early proposition treated knitwear as fashion in its own right, moving it beyond the supporting role of a sweater worn beneath a jacket. Pop imagery and an interest in sportswear gave the label a playful language that could be recognized at a glance.
That approach made the knitted surface a place for experimentation. Cartoon characters and graphic motifs could occupy the front of a garment, turning an everyday piece into the focus of an outfit. The clothes invited a less solemn relationship with Italian fashion, even when their construction demanded considerable technical skill.
In menswear, Iceberg’s vocabulary extends through casual outerwear and denim, with knitwear remaining a point of reference. Athletic proportions and graphic contrasts give basic garments a more demonstrative character. The effect depends on the relationship between a recognizable shape and a visual interruption, whether in color or pattern.
James Long was appointed to lead the men’s line in 2015, beginning with the fall-winter 2016 collection, and later took responsibility for womenswear as well. Working within the Gerani family’s Gilmar business, the label continues to explore the space between Italian knitwear and the energy of contemporary sportswear.
From the Archive
February 16, 2018
Vic Mensa Fronts Iceberg Spring ’18 Campaign
Vic Mensa brings a rebellious cool to Iceberg’s spring-summer 2018 campaign. The American rapper also shares his home turf of
January 23, 2018
Iceberg Channels 80s for Streetwear Influenced Fall ’18
Iceberg’s fall-winter 2018 collection channels a streetwise energy rooted in the vibrant pulse of the eighties. Creative director James Long
August 1, 2017
Lucky Blue Smith & Sister Pyper America Front Iceberg’s Fall ’17 Campaign
Venice Beach and the Los Angeles river serve as the backdrop to Iceberg’s fall-winter 2017 campaign. The Italian fashion brand
January 31, 2017
James Long Revisits Fun Iceberg Motifs for Fall ’17 Collection
Iceberg marries the past with the present as creative director James Long unveils his fall-winter 2017 collection for the brand.
February 28, 2016
Iceberg Goes Graphic for Spring Campaign
Iceberg stands behind logo fashions for its latest outing. Unveiling its spring-summer 2016 advertising campaign, the Italian fashion brand enlists
November 14, 2015
Iceberg Taps James Long as Creative Director
Italian fashion brand Iceberg has found its menswear creative director in designer James Long. Known for his innovative approach to
June 20, 2015
Iceberg Spring/Summer 2016 Menswear Collection | Milan Fashion Week
Iceberg looks to the Zabriskie Point mountains of California to inspire its spring-summer 2016 menswear collection. Channeling 1970s styles, a
June 17, 2015
Iceberg Fall/Winter 2015 Campaign Recruits Artists
Olivier Zahm continues his relationship with Italian fashion brand Iceberg, snapping polaroids for its fall-winter 2015 advertising campaign. Celebrating its
January 18, 2015
Iceberg Fall/Winter 2015 Menswear Collection: Nipon & American Culture Converge
Duality is at the core of Iceberg’s fall-winter 2015 menswear collection. Iceberg envisions a collision of cultures for its latest