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Etro - Italian Fashion House

Etro is an Italian fashion house, which was founded in 1968 by Gimmo Etro. A family business, Etro sells menswear, womenswear, fragrances, accessories, and home products. The brand is known for its use of rich colors and prints, particularly its 1981 introduction of paisley. Etro did not make its runway debut until 1996 during Milan Fashion Week. Elegant tailoring and ornate patterns contribute to Etro's fashionable signatures. Headed by Kean Etro as men's creative director, the label is also run by Veronica, Jacopo, and Ippolito Etro.

Etro Goes Traditional with an 'Exotic Twist' for Fall '20 Collection

Etro Goes Traditional with an ‘Exotic Twist’ for Fall ’20 Collection

Etro addresses traditional men's style with its fall-winter 2020 collection. The Italian fashion house reinterprets classic menswear with an "exotic twist." Proposing regal ensembles for "hopeless romantic gentlemen," Etro delivers ...
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Mark Vanderloo stars in Etro's spring-summer 2020 campaign.

Mark, Alton & James are Nomads for Etro Spring ’20 Campaign

Etro sails into spring-summer 2020 with its campaign, "We Are All Nomads." The Italian fashion house works with photographer Cass Bird for the season. Alternating between an Etro decorated sailboat ...
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Etro Delivers a 'Desert Saga' with Spring '20 Collection

Etro Delivers a ‘Desert Saga’ with Spring ’20 Collection

Fashion brand Etro delivers a "Desert Saga" with its spring-summer 2020 men's collection. Juxtaposed with pieces from its new Star Wars capsule, the lineup fuses various influences from Kean Etro's ...
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Models Niko Traubman and Erik Van Gils front Etro's spring-summer 2019 campaign.

Erik Van Gils & Niko Traubman Take to the Beach for Etro Spring ’19 Campaign

Erik Van Gils and Niko Traubman embrace a "Pacific Zen" as the stars of Etro's spring-summer 2019 campaign. The pair joins Edie Campbell and Olivia Vinten at the beach for ...
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Peter Finn stars in Etro's spring-summer 2018 campaign.

Etro’s Man Packs a Stylish Punch for Spring ’18 Campaign

Etro revisits its roots as the label takes to various Milanese locations for its spring-summer 2018 campaign. Models Piero Mendez, Peter Finn, Callum Stoddart, and Simon Martyn front the outing ...
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Etro Looks to Indonesia for Spring '19 Collection Inspiration

Etro Looks to Indonesia for Spring ’19 Collection Inspiration

Etro references Indonesian culture as the label approaches its spring-summer 2019 collection. The elegant season is unveiled with a lookbook featuring models Tony Thornburg, Niko Traubman, Peter Finn, and Simon ...
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Etro Takes a 'Dandy Detour' for Fall '18 Collection

Etro Takes a ‘Dandy Detour’ for Fall ’18 Collection

Etro delivers on a dashing collection for fall-winter 2018. Approaching the season, Kean Etro sets a place for the modern dandy. Fine suiting is front and center for the occasion ...
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Etro Charms with Chic Spring '18 Collection

Etro Charms with Chic Spring ’18 Collection

Etro celebrates its 50th anniversary as it approaches spring-summer 2018. Kean Etro presents the Italian brand's latest designs with a lookbook. Byron Mollinedo photographs familiar faces for the outing. Models ...
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Men's fashion campaigns from Salvatore Ferragamo, Etro, Dirk Bikkembergs, Fratelli Rossetti, and Givenchy

Take 5 Fall ’17 Ads: Givenchy, Salvatore Ferragamo + More

Fall's grand launch continues with the unveil of Salvatore Ferragamo's new campaign. The Italian brand taps British model Kit Butler as its star for the season. The top model connects ...
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Xavier Buestel and Ilja van Vuuren sport Ikat prints for Etro's spring-summer 2017 campaign.

Global Prints Steal the Spotlight for Etro’s Spring ’17 Campaign

Etro delivers an impactful spring-summer 2017 campaign with elegant tailoring and vibrant prints. Rich hues and a global sampling of graphic prints come together for the season. Here, the Italian ...
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