Established in 1968 by the esteemed Gimmo Etro, Etro is a renowned Italian fashion house specializing in menswear, womenswear, fragrances, accessories, and home products. Celebrated for its vibrant colors and patterns—notably the 1981 introduction of paisley—this luxurious brand has become synonymous with high-end quality clothing.

Etro first strutted the stages of Milan Fashion Week in 1996, bringing elaborate patterns and sophisticated tailoring that would become its distinguishing trademarks. For many years, Kean Etro was at the helm as men’s creative director, with the family business being run by Veronica, Jacopo, and Ippolito Etro. However, in 2022, designer Marco de Vincenzo took up this mantle to bring a new vision for the label.