Bally is a Swiss fashion brand. It was initially called Bally & Co and founded in 1851 by Carl Franz Bally and his brother Fritz. Originally, the label produced footwear inspired by Carl’s trip to a Parisian factory. Bally, one of the first European brands to enter the Chinese market, has since extended its luxurious offering to clothes, leather goods, and handbags. Advertising-wise, Bally is known for its use of color and quirky attitude.