Sjaak Hullekes’ muse this season may be the small town boy, but his designs have travelled leaps and bounds since his last collection. Showing a certain maturity in this season’s designs, Hullekes turned to the photography of Joost Vanderbrug and styling of Ferry van der Nat to get his humble intentions across. Casting Max (Tony Jones Model Management) as his wide-eyed boy, Hullekes approached fall’s range with a great tenderness. Drawing colors from the season, muted shades of brown and orange make a significant impact. Graced with well-tailored suiting separates, a narrow silhouette works well with cropped jackets and luscious knits. Stylishly cinched at the waist with a belt, each thoughtful touch showcased in next fall’s lookbook progresses Hullekes’ own coming of age as a designer.