FACULTY Harnesses the POWER of Pink for New Nail Lacquer

October 13, 2022
FACULTY POWER Hyper-pink Nail Lacquer Campaign 2022 Umar ElBably Founder
FACULTY co-founder Umar ElBably stars in the POWER hyper-pink nail lacquer campaign. Photo: Antonio Chicaia / FACULTY

FACULTY debuts its newest nail lacquer, POWER, with a bold ad campaign. The advertisement features Umar ElBably, the co-founder of FACULTY. ElBably collaborates with photographer Antonio Chicaia to create an ad that contrasts a rebellious mentality akin to breaking the rules with the business world’s normalcy. ElBably wears a suit to the office, but his pink hair and FACULTY’s hyper-pink nail lacquer POWER make him stand out.

FACULTY POWER Campaign

FACULTY POWER Hyper-pink Nail Lacquer Campaign 2022 Fingernails Polish
FACULTY embraces the POWER of pink with its hyper-pink nail lacquer. Photo: Antonio Chicaia / FACULTY

“FACULTY exists out of a fury of rage I built up during childhood,” confesses co-founder Umar ElBably. “I’ve always been a ‘misfit’ – whether it was my blue-dyed hair at the age of seven, skateboarding around and breaking rules, my aspiration to be the next Pete Wentz, or my exploration with my three sisters’ makeup.”

FACULTY POWER Hyper-pink Nail Lacquer Campaign 2022 Umar ElBably Suit Phone
Taking a phone call, FACULTY co-founder Umar ElBably fronts the POWER hyper-pink nail lacquer campaign. Photo: Antonio Chicaia / FACULTY

A self-described misfit, ElBably explains, “It all came and felt natural to me, and yet, to everyone around me, I was doing something wrong. Simply, I was trying to express myself and have fun while doing it.”

FACULTY POWER Hyper-pink Nail Lacquer Campaign 2022
FACULTY POWER hyper-pink nail lacquer. Photo: Antonio Chicaia / FACULTY

For ElBably, “Art is a form of expression, as is fashion, and as is what we’re extending at FACULTY.” The co-founder elaborates, “We view beauty, fashion, and accessories as tools for expression, tools to have fun with…So we’re going to continue being “misfits” and creating a community of like-minded individuals, creating products and accessories to express ourselves, and having fun nonchalantly.”