DNCE is once again in the spotlight. Led by Joe Jonas, Cole Whittle, Jack Lawless, and JinJoo Lee star in a new campaign for K-Swiss. The band promotes its exclusive capsule collection with K-Swiss. The must-see range includes four styles that juxtapose K-Swiss’ heritage with the individual personalities of the band.
For example, Jonas’ sneakers include the phrase “Come find me.” Talking to WWD, Jonas explains,
Whether you’re at school or a music festival, you can take a selfie with the shoe and have wherever you are in the background. That way you can encourage people to get out, do things and live their best life. Shop DNCE’s K-Swiss capsule collection at KSwiss.com.