COS crafts a winter 2024 campaign full of sharp contrasts and rich textures. Models Jonas Glöer and Dara Gueye, striking in Karim Sadli’s lens, command attention with a stark elegance against a dramatic, frosted backdrop.
Jane How’s eye for styling punctuates each look, giving weight to COS’ signature balance between function and formality.
COS Winter 2024 Campaign
A leather aviator jacket with a shearling collar evokes a retro flair, reminiscent of post-war masculinity and 1940s aviation heritage.
The duffle coat, with its toggle closures, channels the utilitarian charm of British naval wear—a nod to how fashion constantly reinvents practicality.
Even the peacoat, with its broad lapels and structured silhouette, feels more than a mere classic. It underlines timelessness, yet dares to be modern.
Lush knits and oversized outerwear emphasize bold proportions, grounding the season with a layer of contemporary warmth. Thick woolen blends and rich hues of chocolate and slate underscore the tactile nature of each garment, playing off the campaign’s icy monochromatic setting.
COS’ take on winter menswear is as much about visual impact as it is about enduring quality. The campaign ties together the old and the new, infusing subtle references to menswear staples while ensuring a forward-thinking approach.
