Jack O’Connell Leads COS Spring 2024 Ad Campaign

The Fashionisto

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Published March 7, 2024

Jack O'Connell sports a leather jacket for COS' spring-summer 2024 advertisement. Pin
Jack O’Connell sports a leather jacket for COS’ spring-summer 2024 advertisement. Photo: Karim Sadli / COS

COS’ spring-summer 2024 campaign captures the quintessence of modern luxury, juxtaposing the understated against the elemental force of the ocean. Helmed by the accomplished English actor Jack O’Connell, alongside models Leon Dame, Xu Meen, and Dara Gueye, the advertisement celebrates the intersection of everyday luxury with the strong silhouettes that define COS.

Photographer Karim Sadli captures COS’ new campaign, documenting a serene view that champions contemporary attitudes while respecting time-honored craftsmanship.

COS Spring/Summer 2024 Advertisement

Dara Gueye models a navy short suit for COS' spring-summer 2024 campaign. Pin
Dara Gueye models a navy short suit for COS’ spring-summer 2024 campaign. Photo: Karim Sadli / COS

Transporting us from the stark elegance of the studio to the expansive blues of Mexico’s oceanic views, the advertisement reveals a collection that breathes with the ease of spring and summer. This season, COS has mastered the art of breathable tailoring, introducing fluid shapes that drape with a natural grace.

Leon Dame is a sleek vision in a tank and leather trousers for COS' spring-summer 2024 campaign. Pin
Leon Dame is a sleek vision in a tank and leather trousers for COS’ spring-summer 2024 campaign. Photo: Karim Sadli / COS

The advertisement captures the versatility of COS’ wardrobe icons, which range from the simple tank and always-trendy leather jacket to the sportiness of the tracksuit. It celebrates textures and forms, each piece crafted to stand as an individual statement within a cohesive collection.

Xu Meen dons a chic suit for COS' spring-summer 2024 campaign.Pin
Xu Meen dons a chic suit for COS’ spring-summer 2024 campaign. Photo: Karim Sadli / COS

In a move that marries practicality with style, COS introduces a line of sunglasses in collaboration with Linda Farrow, capturing the essence of a season that is as much about style as it is about substance.

The campaign is a rich narrative that curates an experience that’s timeless yet immediately relevant, defining what it means to dress with intention in the here and now.


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