JEKEUN Spring 2025 is a Rebel’s Stylish Dream

The Fashionisto / Published July 3, 2024

London-based brand JEKEUN unveils its spring-summer 2025 collection, “Fallen Angels,” a continuation of designer Jekeun Cho’s exploration of youth and the passage of time.

Captured by photographer Joseph Delaney and styled by Matt King, models Eason and Easong embody the collection’s narrative.

JEKEUN juxtaposes tailored sophistication with streetwear influences this season, reflecting an abstract journey through growth and transformation.

The collection embodies an urban aesthetic with edgy details, seamlessly integrating formal and casual elements. A grey blazer paired with frayed shorts creates a striking contrast, while a white dress shirt with red accents infuses a rebellious touch into classic pieces.

A black leather jacket with zipper details evokes a rugged, biker-inspired vibe, balanced by deconstructed trousers. Meanwhile, a graphic sleeveless top over glossy black leather pants introduces a rich mix of textures.

JEKEUN Spring/Summer 2025 Collection

Ensembles like a white shirt and dark trousers featuring red detailing define a refined, modern style. On the other hand, a pinstriped jacket and shorts convey a bold, casual interpretation of formal wear.

Ultimately, the collection’s crowning achievements are its bold and eclectic statement pieces, such as the striking plaid coat in green and yellow and the sleeveless grey jacket with red accents and pleated trousers.

The details lend JEKEUN a contemporary streetwear sensibility, evoking a sense of youthful rebellion and energy. They solidify an overarching narrative of self-discovery and unapologetic individuality.

Hair by Myuji Sato. Makeup by Soda Eiyn Choi.


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