HUGO’s cruise 2020 men’s collection resonates with a modern sensibility. Casual staples such as a red hoodie bring a young edge to menswear classics like the trench coat. Reinforcing HUGO’s cool factor, models Benno Bulang and Hugo Schneider lend their presence to the season. The duo embraces a laid-back attitude as they embody the disruptive energy of the German label. Pieces transition from the clean lines of a two-button black suit to bold metallic silver pants and logo dressed essentials like the polo. Furthermore, HUGO juxtaposes its sharp tailoring with the sportiness of chunky sneakers and color-blocked designs.
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