Brunello Cucinelli’s fall-winter 2020 men’s collection feels quite rugged and masculine, but at the same time clean and suave. The Italian label
draws its inspiration from the evolution of urban landscapes and the dynamism that characterizes the hustle and bustle of modern towns. The fashion brand’s man is groomed and well dressed, but without a plastic varnish of pretension and vanity. His clothes don’t wear him, and his confidence further enhances his style. Embodying the Brunello Cucinelli man, models Jonas Mason and Will Chalker star in the season’s lookbook. The featured collection offers chic menswear styles with a color palette that revolves around rather warm and earthy tones with a healthy dose of blues and grays. Shades gravitate towards the mid-toned and the darker side of the spectrum, with a fresh pop of white offering contrast. The presence of pumpkin and terracotta that flows through the collection is particularly scrumptious in the form of an evening jacket. Overall, the elements tend to be rather conservative, but with a modern and crisp cut. The detailing is also quite classic and fairly minimal but arranged with the utmost care for both aesthetic perfection and functionality.
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