B by Ben Sherman’s spring-summer 2024 collection juxtaposes relaxed sophistication with the classic elements of a sports club wardrobe. The offerings showcase a vibrant blend of graphics and colors that capture a holiday resort’s lively and composed atmosphere.
Meanwhile, the brand’s heritage is translated into a modern context, mainly through the collection’s 1960s reference to psychedelic graphics in knitwear and tees. The season’s carefully selected color palette combines sage green and lavender with timeless black, navy, and off-white shades.
Embroidered polos and coach jackets pay homage to collegiate charm, featuring well-placed branding highlighting the line’s tribute to classic sportswear. Simultaneously, modern Harrington jackets, sweat shorts, and button-through geo knits strike a balance between past and present, reinterpreting the quintessential resort look with a sophisticated and understated approach.
B by Ben Sherman Spring/Summer 2024 Collection
B by Ben Sherman’s spring-summer 2024 line captures the essence of a leisurely pace combined with quiet confidence. The pieces respectfully nod to tradition while confidently standing out. The collection, as a whole, is a smart composition that celebrates the style that characterizes resort and sports club lifestyles.
