Buffalo David Bitton Announcements–Partnering with Z Partners Licensing; who operates Felina, for USA, Mexico and Canada, Buffalo David Bitton is launching for fall 2014, a collection of underwear and loungewear. The collection which retails from $22 to $42.50 will include briefs, trunks, t-shirts and boxer briefs. Buffalo David Bitton president Todd Howard comments, “We are very excited to be working with Felina, who have great expertise as well as a proven track record of success. We look forward to growing Buffalo even further as a powerful lifestyle brand.”
CEO of Z Partners Licensing Robert Zarabi adds, “We are honored to be in the men’s underwear business with Buffalo David Bitton, we could not have selected a better partner. Today there’s a definite void in the men’s underwear market for a younger fashion minded guy that wants styling, innovation and is unwilling to compromise. The opportunity to bring this iconic brand into men’s underwear will allow us both to develop the brand and category for many years to come.”
