Brioni draws up its own coastal map this season with the Riviera collection, refining the art of dressing down. The brand turns to the Mediterranean as a state of mind, distilling its essence into blue-toned staples made for slow days under a salt-streaked sky.
A stripped-back white ensemble—light jacket and relaxed drawstring trousers—sets the tone, offering ease with control. Elsewhere, open-collar Cuban shirts in steel blue linen and knitted polos in pale stripes build out a wardrobe perfect for the yacht deck.
Brioni Riviera Collection
The new Riviera collection repositions Brioni’s idea of luxury through the ease of repetition: cotton, silk, and linen blends breathe life into familiar silhouettes, freeing them from stiffer conventions.
Short-sleeved tops and tailored swim shorts share the same tonal family, suggesting a seamless shift from early lunch on deck to an afternoon plunge.
Will Chalker and Eduardo Sebastianelli return as Brioni’s living touchpoints—each model’s familiarity offering continuity between spring-summer 2025 and this new chapter. Their presence underlines the consistency in Brioni’s visual language, which continues to prioritize mood over statement.
While Brioni’s earlier lineup centered everyday elegance—single-breasted suits reimagined in fluid tailoring and relaxed knitwear—the Riviera collection strips away layers. It delivers leisure as a studied act.
It’s Brioni, sunlit and sea-bound, still tuned to refinement—now carried through airy textures and a slower pace.
