From the Hugo Boss Archive
February 25, 2020
BOSS Reinterprets Style Icons for Fall ’20 Collection
As usual, house codes converge with modern innovations as BOSS presents its latest menswear. The German brand takes to Milan
February 23, 2020
Into the Blue: BOSS Makes a Spring Color Statement
BOSS paints a blue picture for spring. The German fashion brand brightens up its latest collection with not only interesting
February 11, 2020
HUGO Goes Minimal for Pre-Fall ’20 Collection
German brand HUGO goes monochrome with its pre-fall 2020 men’s collection. HUGO presents its latest designs with a lookbook that
February 10, 2020
Orlando Bloom Goes the Way of Pop Art for BOSS Spring ’20 Eyewear Campaign
Orlando Bloom pops as the new ambassador of BOSS eyewear. The Carnival Row star reunites with the German fashion brand
February 7, 2020
Tim, Oumar & Henry are BOSS Individuals for Spring ’20 Campaign
BOSS crafts quite the narrative for its spring-summer 2020 advertisement. The German brand celebrates the individuality of each BOSS man…with
February 5, 2020
HUGO Celebrates the Cultural Hero with Spring ’20 Campaign
HUGO celebrates the spirit of being an individual with its spring-summer 2020 campaign. The fashion brand enlists Japanese street style
February 4, 2020
Mark Webber Returns as Face of Porsche x BOSS Collection
Porsche and BOSS deliver another dynamic collection for spring-summer 2020. The German companies come together to produce a capsule of
February 1, 2020
BOSS Announces Orlando Bloom as Face of Spring ’20 Eyewear Campaign
Hugo Boss reunites with Orlando Bloom, announcing the actor as its BOSS eyewear ambassador for 2020. Matthew Brookes photographs the
January 31, 2020
BOSS Embraces Bold Colors for Pre-Fall ’20 Collection
BOSS serves no shortage of color with its pre-fall 2020 men’s collection. The German brand delivers various shades of lime
January 29, 2020
Liam Payne Stars in HUGO Now Fragrance Campaign
HUGO ambassador Liam Payne is back in the spotlight for a new outing with the German brand. The singer stars