From the H&M Archive

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Fall Comes Easy with Daisuke Ueda for H&M

May 22, 2012

Fall Comes Easy with Daisuke Ueda for H&M

Fall Ahead–Always on trend and ready for the season ahead, H&M enlists Japanese model Daisuke Ueda for their latest lookbook.

Garrett Neff, RJ Rogenski & Tyson Ballou by Mikael Jansson for H&M “Season of Sun” Campaign

May 18, 2012

Garrett Neff, RJ Rogenski & Tyson Ballou by Mikael Jansson for H&M “Season of Sun” Campaign

Season of Sun–Wilhelmina models Garrett Neff, RJ Rogenski and Tyson Ballou enjoy an afternoon in the sun, captured by photographer

Andres Velencoso Segura by Ewa-Marie Rundquist for H&M

May 14, 2012

Andres Velencoso Segura by Ewa-Marie Rundquist for H&M

Light Mood–Andres Velencoso Segura has a little fun on set, posing for the lens of photographer Ewa-Marie Rundquist. Photographed for

Oscar Spendrup for H&M “Festival”

May 13, 2012

Oscar Spendrup for H&M “Festival”

Festival Wear–H&M embraces warmer weather, recruiting Swedish favorite Oscar Spendrup once more. Dressed in young casual pieces, Oscar hits the

Garrett Neff for H&M Summer 2012 Accessories

May 13, 2012

Garrett Neff for H&M Summer 2012 Accessories

The Casual Accessory–Following his H&M outing for their latest collection arrivals, Garrett Neff is back in action as the Swedish

Garrett Neff for H&M Summer 2012 “New Arrivals”

May 6, 2012

Garrett Neff for H&M Summer 2012 “New Arrivals”

Summer Arrivals–Wilhelmina model Garrett Neff returns for yet another session with H&M, this time around modeling new pieces for the

Nikola Jovanovic for H&M Spring/Summer 2012

April 19, 2012

Nikola Jovanovic for H&M Spring/Summer 2012

Summer Look–Nest model Nikola Jovanovic steps out for H&M’s Divided range with an early summer update. Donning fun colors and

Noah Mills for H&M Shades of Summer

April 16, 2012

Noah Mills for H&M Shades of Summer

Summer Flair–As the temperature begins to rise, H&M turns to Noah Mills for a casual summer selection. Heading outdoors in

Mathias Lauridsen & RJ Rogenski for H&M Conscious Collection 2012

April 5, 2012

Mathias Lauridsen & RJ Rogenski for H&M Conscious Collection 2012

Green Fashion–H&M regulars Mathias Lauridsen and RJ Rogenski are recruited for a look at the retailer’s latest Conscious Collection. Slated

Andres Velencoso Segura for H&M Modern Classics

April 2, 2012

Andres Velencoso Segura for H&M Modern Classics

Modern Classics–H&M gets Andres Velencoso Segura back into the studio for a fun bright spring outing. Dressed in a range

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