From the GUESS Archive
June 9, 2026
Hyunjin Draws Fans to Melrose for GUESS LA Takeover
The Stray Kids star celebrated his global GUESS partnership with an immersive pop-up that transformed the Melrose flagship into a fan destination.
March 28, 2026
Hyunjin Brings Bedroom Cool to GUESS Spring 2026 Campaign
GUESS has spent four decades selling American denim mythology, and for spring-summer 2026 the brand filters that lore through Hyunjin,
March 9, 2026
Stray Kids’ Hyunjin Joins GUESS as Global Brand Ambassador
GUESS has found its next chapter, and it arrives in the form of Hyunjin of Stray Kids. The brand announced
August 7, 2025
Evan Mock Leads GUESS Jeans Summer Denim Story
GUESS Jeans’ summer 2025 campaign proceeds like a road movie told in stills, equal parts Americana and young romance, but
March 18, 2025
Marciano by GUESS Spring 2025 Delivers Effortless Style
The spring 2025 Marciano by GUESS collection revisits classic menswear with a refined ease, where timeless tailoring meets effortless sophistication.
December 19, 2023
Italian Charm: Matteo Bocelli Embodies GUESS Holiday Spirit
GUESS unveils its holiday 2023 campaign against the coastal splendor of Bagni Alpemare in Forte dei Marmi, Italy. The advertisement
May 16, 2022
J Balvin Spreads Peace & Love with GUESS Originals Amor Collection
J Balvin collaborates with GUESS Originals once again to deliver the vibrant Amor collection. The new collection is inspired by Balvin’s documentary “The Boy
February 16, 2022
Charlie Matthews Reunites with GUESS for Spring ’22 Campaign
Charlie Matthews is back in the spotlight for GUESS. Working with the iconic brand for more than five years, this time around,
June 29, 2021
Francesco Monte Takes to Spain for GUESS Summer Campaign
GUESS vacations in Altea, Spain, for its summer 2021 campaign. The fashion brand looks to Eva Disenko to capture its stylish new outing.
May 27, 2021
Michael Yerger Rocks GUESS for Man About Town
GUESS is in the spotlight for Man About Town’s most recent issue. The fashion magazine enlists photographer Nino Muñoz to