Ermanno Scervino

Ermanno Scervino

Peter Lindbergh / Ermanno Scervino


Founders: Ermanno Daelli and Toni Scervino

Established: 2000

Headquarters: Bagno a Ripoli, Italy

Website: ermannoscervino.com


Ermanno Scervino was founded in Florence in 2000 by designer Ermanno Daelli and entrepreneur Toni Scervino. The name combines the designer’s first name with his business partner’s surname. Their house developed around Italian craftsmanship, bringing specialist work in tailoring and knitwear into the language of luxury ready-to-wear.

The men’s collections applied that approach to a wardrobe in which formal and casual clothing could meet. Tailored jackets appeared alongside textured knitwear and outerwear, with fabric treatments giving familiar garments a more individual character. The emphasis was on how a material could change the impression of a recognizable shape, from a suit to a weekend jacket.

The business established its headquarters in Bagno a Ripoli, near Florence, bringing creative and production expertise together. Its menswear also reached an international audience through campaigns photographed by Peter Lindbergh, with actors and models giving the clothes a setting beyond the runway. The advertising placed particular emphasis on the relationship between tailoring and the person wearing it.

The menswear project was interrupted during the pandemic. The wider Ermanno Scervino house continues to operate in womenswear. Its menswear archive records a Florentine interpretation of the luxury wardrobe, connecting workshop techniques with an interest in modern casual dress and expressive tailoring.

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From the Archive

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Take 5 Ads: Valentino Uomo, Ermanno Scervino + More

June 14, 2017

Take 5 Ads: Valentino Uomo, Ermanno Scervino + More

The fall-winter 2017 advertising is in full season. New campaigns have arrived with early previews in the June, July, and

Will Peltz Travels to Deauville, France for Ermanno Scervino’s Spring Campaign

January 13, 2017

Will Peltz Travels to Deauville, France for Ermanno Scervino’s Spring Campaign

Actor Will Peltz embraces a dandy edge as he travels to Deauville, France for Ermanno Scervino’s spring-summer 2017 campaign. The

Jordan Barrett Takes Us Behind the Scenes in Ermanno Scervino’s Fall Campaign

June 9, 2016

Jordan Barrett Takes Us Behind the Scenes in Ermanno Scervino’s Fall Campaign

Although Ermanno Scervino’s fall-winter 2016 collection is anything but casual, the Italian brand thinks relaxed for its fall-winter 2016 campaign.

Ermanno Scervino Does Glam & Dandy for Fall Collection

January 19, 2016

Ermanno Scervino Does Glam & Dandy for Fall Collection

Ermanno Scervino looked to model it boy Lucky Blue Smith to open its fall-winter 2016 show. The luxurious outing embraced

Ermanno Scervino Fall/Winter 2015 Menswear Campaign: Albert Reed by Peter Lindbergh

July 8, 2015

Ermanno Scervino Fall/Winter 2015 Menswear Campaign: Albert Reed by Peter Lindbergh

Ermanno Scervino enlists fashion photographer Peter Lindbergh to shoots its fall-winter 2015 advertising campaign. Model Albert Reed is front and

Ermanno Scervino Spring/Summer 2016 Menswear Collection | Milan Fashion Week

June 23, 2015

Ermanno Scervino Spring/Summer 2016 Menswear Collection | Milan Fashion Week

Ermanno Scervino unveiled its spring-summer 2016 menswear collection during the final day of Milan Fashion Week. Embracing a neo-army inspiration,

First Look: Ermanno Scervino Spring/Summer 2015 Campaign

January 5, 2015

First Look: Ermanno Scervino Spring/Summer 2015 Campaign

Italian fashion brand Ermanno Scervino taps Argentinean model Mariano Ontanon for its spring-summer 2015 campaign. A first glimpse at the