Converse
Converse
Founder: Marquis Mills Converse
Established: 1908
Headquarters: Boston, United States
Website: converse.com
Converse was founded in Massachusetts in 1908 by Marquis Mills Converse as the Converse Rubber Shoe Company. Its early work in rubber footwear led to a lasting place in sport, particularly basketball. The All Star, introduced in 1917, became the foundation of the brand’s best-known shoe.
Basketball player and salesman Chuck Taylor helped develop and promote the All Star, giving his name to a design that would travel far beyond the court. Its canvas upper, rubber toe cap, and ankle patch became recognizable elements of everyday dress. Musicians and other wearers made the basketball shoe part of identities the original sporting purpose could not prescribe.
The wider archive includes the Jack Purcell and One Star, offering other interpretations of the low-profile sneaker. Their appeal in menswear rests on adaptability. A simple canvas shoe can sit beneath jeans or interrupt the formality of a suit, changing the tone of the clothes around it.
Nike acquired Converse in 2003, while the brand retained its own identity and Boston base. Partnerships with Comme des Garçons and Rick Owens have placed its established shapes in new fashion contexts. Those reinterpretations depend on an unusually durable original, a shoe whose sporting history remains visible even when its meaning changes.
From the Archive
August 5, 2018
Zayn Malik Fronts Converse One Star Carnival Collection
Converse enlists star power in the form of Zayn Malik for its latest campaign. The footwear brand advertises the Converse
March 22, 2016
Converse’s Iconic Jack Purcell Sneakers Get an Update
Regularly worn by style icons such as Steve McQueen, Converse presents a modern update for the classic Jack Purcell sneaker.
January 7, 2016
Converse Celebrates The Sex Pistols with Chuck Taylor All Star Collection
Converse taps into its love for English punk rock with a new collection celebrating The Sex Pistols. Formed in London
May 9, 2015
Converse x Comme des Garçons Play Chuck Taylor All Star ’70 Sneakers Collaboration
Reuniting for a forth collaboration, Converse and Comme des Garçons unveils its new Converse Chuck Taylor All Star ‘70 Play
October 15, 2014
Converse All Star Sneakers Being Ripped Off?
Brands Ripping Off Converse Chuck Taylor All Star? The New York Times reports that Converse has filed twenty-two lawsuits in
September 10, 2014
Introducing the Converse All Star Chuck 70 Polartec
Converse All Star Chuck 70 Polartec-Following the release of its All-Star Rubber Collection, Converse has a new weather resistant style
September 2, 2014
Converse Chuck Taylor All-Star Rubber Collection
Converse Chuck Taylor All-Star Rubber Collection-This year, when it comes to fall, you’ll be hoping for plenty of rainy days,
August 21, 2014
Wiz Khalifa Converse Chuck Taylor All Star ILL
Converse Unveils Wiz Khalifa’s Converse Chuck Taylor All Star ILL Rapper Wiz Khalifa collaborates with Converse once more, debuting new

