Converse

Converse

Converse


Founder: Marquis Mills Converse

Established: 1908

Headquarters: Boston, United States

Website: converse.com

Related Brands: Comme des Garçons · Rick Owens

Converse was founded in Massachusetts in 1908 by Marquis Mills Converse as the Converse Rubber Shoe Company. Its early work in rubber footwear led to a lasting place in sport, particularly basketball. The All Star, introduced in 1917, became the foundation of the brand’s best-known shoe.

Basketball player and salesman Chuck Taylor helped develop and promote the All Star, giving his name to a design that would travel far beyond the court. Its canvas upper, rubber toe cap, and ankle patch became recognizable elements of everyday dress. Musicians and other wearers made the basketball shoe part of identities the original sporting purpose could not prescribe.

The wider archive includes the Jack Purcell and One Star, offering other interpretations of the low-profile sneaker. Their appeal in menswear rests on adaptability. A simple canvas shoe can sit beneath jeans or interrupt the formality of a suit, changing the tone of the clothes around it.

Nike acquired Converse in 2003, while the brand retained its own identity and Boston base. Partnerships with Comme des Garçons and Rick Owens have placed its established shapes in new fashion contexts. Those reinterpretations depend on an unusually durable original, a shoe whose sporting history remains visible even when its meaning changes.

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From the Archive

Complete Guide to Rick Owens x Converse Collaboration

May 24, 2022

Complete Guide to Rick Owens x Converse Collaboration

After decades of being at the forefront of fashion, the dark lord Rick Owens was invited to put his “glunge” (glamour and

Zayn Malik Fronts Converse One Star Carnival Collection

August 5, 2018

Zayn Malik Fronts Converse One Star Carnival Collection

Converse enlists star power in the form of Zayn Malik for its latest campaign. The footwear brand advertises the Converse

Converse’s Iconic Jack Purcell Sneakers Get an Update

March 22, 2016

Converse’s Iconic Jack Purcell Sneakers Get an Update

Regularly worn by style icons such as Steve McQueen, Converse presents a modern update for the classic Jack Purcell sneaker.

Converse Celebrates The Sex Pistols with Chuck Taylor All Star Collection

January 7, 2016

Converse Celebrates The Sex Pistols with Chuck Taylor All Star Collection

Converse taps into its love for English punk rock with a new collection celebrating The Sex Pistols. Formed in London

Converse x Comme des Garçons Play Chuck Taylor All Star ’70 Sneakers Collaboration

May 9, 2015

Converse x Comme des Garçons Play Chuck Taylor All Star ’70 Sneakers Collaboration

Reuniting for a forth collaboration, Converse and Comme des Garçons unveils its new Converse Chuck Taylor All Star ‘70 Play

Converse All Star Sneakers Being Ripped Off?

October 15, 2014

Converse All Star Sneakers Being Ripped Off?

Brands Ripping Off Converse Chuck Taylor All Star? The New York Times reports that Converse has filed twenty-two lawsuits in

Corentin Renault for Converse Addict Fall/Winter 2014 Campaign

September 27, 2014

Corentin Renault for Converse Addict Fall/Winter 2014 Campaign

Introducing the Converse All Star Chuck 70 Polartec

September 10, 2014

Introducing the Converse All Star Chuck 70 Polartec

Converse All Star Chuck 70 Polartec-Following the release of its All-Star Rubber Collection, Converse has a new weather resistant style

Converse Chuck Taylor All-Star Rubber Collection

September 2, 2014

Converse Chuck Taylor All-Star Rubber Collection

Converse Chuck Taylor All-Star Rubber Collection-This year, when it comes to fall, you’ll be hoping for plenty of rainy days,

Wiz Khalifa Converse Chuck Taylor All Star ILL

August 21, 2014

Wiz Khalifa Converse Chuck Taylor All Star ILL

Converse Unveils Wiz Khalifa’s Converse Chuck Taylor All Star ILL Rapper Wiz Khalifa collaborates with Converse once more, debuting new

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