Glow Up with Boy de Chanel Makeup

The Fashionisto

/

Published November 5, 2019

/

Updated December 23, 2022

Model Tim Schuhmacher stars in the Boy de Chanel campaign.Pin
Model Tim Schuhmacher stars in the Boy de Chanel campaign.

It’s high time the world gives up its restrictive beauty norms and embraces the new world order where women and men can be whoever they feel they are. In this revolution of thought, Chanel, the fashion brand now more than a century old, stands in the first row with its makeup line for men called Boy de Chanel. The brand makes a case for individual expression and living freely by challenging the status quo. Chanel provides you with the tools to do it yourself!

Related: Tim Schuhmacher & Matthew Bell Star in Boy de Chanel Makeup Campaign

Boy de Chanel Makeup for Men

Boy de Chanel ProductsPin
Boy de Chanel Products | Photo Credit: Chanel

Men should be free to use makeup products to correct their appearance, without calling into question their masculinity, says Kristine Kim, Chanel’s Korea PR manager. Makeup has never been for women only. No law or constitution dictates that the usage of beauty products can only be for women. Men can apply cosmetics to look and feel good.

Boy de Chanel FoundationPin
Boy de Chanel Foundation

Kim also expresses that For Chanel, beauty is not a matter of gender; it is a matter of style. This new range [Boy de Chanel] allows men in their beauty routines to have the tools necessary to feel better about themselves. And unlike the problematic belief that women use makeup to hide their insecurities, the point-of-view that Chanel is maintaining is not only healthy but also empowering and norm-shattering.

The idea of attaching an attribute of weakness to beauty products needs to go. Luckily, Chanel has more than a few tools to accomplish this task. Chanel’s makeup line includes foundation, eyebrow pencils, and lip balms. Using makeup can be an instant confidence booster with countless compliments on how you “glow” and “look so fresh.” Makeup is not about femininity or masculinity; it has been about freedom of expression and being a little more presentable for the sake of one’s own satisfaction.

Boy de Chanel Lip BalmPin
Boy de Chanel Lip Balm
Boy de Chanel Eyebrow Pencil
Boy de Chanel Eyebrow Pencil

Style alone defines the person we wish to be, said the company itself in a press release. Chanel is known for breaking stereotypes, first for women with their loose sportswear almost a century ago and now for men with Boy de Chanel.

Boy de Chanel first launched in Korea, where 75% of men claim to have a grooming routine. Chanel only provided what the consumers needed; the answer to an image-sensitive era where daily public interactions on different mediums require you to look your best. Boy de Chanel is not a luxury but a useful tool of the times.

The makeup line is more than just beauty products; it is a statement that normalizes a man’s wish to look flawless and feel no shame while specializing in their unique needs at the same time.


Recent Updates

H&M’s Latest Men’s Drop: How to Do Transitional Style

H&M’s Latest Men’s Drop: How to Do Transitional Style

Following a sporty style outing, H&M’s latest arrivals for men take center stage amongst New York’s urban landscape. This new ...
Kyle Kuzma + More Shine at David Yurman LA Event

Kyle Kuzma + More Shine at David Yurman LA Event

Luxury jewelry brand David Yurman recently hosted an exclusive evening in Los Angeles to celebrate the launch of its new ...
The Bespoke Beauty of Prada Made to Measure

The Bespoke Beauty of Prada Made to Measure

Luxury fashion house Prada is spotlighting its Made to Measure service in a new campaign captured by photographer Mattia Cocci ...
Why a T-Shirt with Dress Pants is a Game-Changing Outfit

Why a T-Shirt with Dress Pants is a Game-Changing Outfit

Although the T-shirt and suit combo may be familiar, pairing a T-shirt with dress pants offers a fresh alternative. This ...
Métier's Oaxaca Adventure: Bags That Will Take You Away

Métier’s Oaxaca Adventure: Bags That Will Take You Away

Métier embarks on a sun-kissed adventure to Oaxaca, Mexico, where the brand finds inspiration for its striking summer 2024 collection ...
Glen Powell Promotes Twisters, Charms in Great Style

Glen Powell Promotes Twisters, Charms in Great Style

Glen Powell is commanding attention as he promotes his new film, “Twisters,” and his stylish appearances are not going unnoticed ...