Joining many other fashion houses, Bottega Veneta launches a new campaign in honor of the Chinese New Year. Tangerine is the hue that distinguishes the Italian label from its peers with lively advertising that shines brightly and emphasizes the color. The vibrant color is renowned as a sign of good fortune, and it corresponds to an optimistic outlook for the year 2022.
Bottega Veneta Chinese New Year Campaign
For the new year, Charlotte Wales works with Bottega Veneta on its campaign. Wales photographs the thrilling new ad for the fashion brand, which has model Wang Chenming as the star. Chenming stands in front of Wales’ camera lens on an enlarged set that mirrors the quality and beauty of Bottega Veneta’s trademark leather bags.
Wang Chenming represents the Bottega Veneta man in the fashion house’s latest collection. The model dresses in a laid-back manner, with denim jeans and bold items such as a tangerine and sky blue puffer jacket, among other things. Wang also sports a variety of accessories, such as sunglasses and handbags.