BOSS collaborates with photographer David Sims for its fall-winter 2018 campaign. The outing features Sims' striking black and white imagery juxtaposed with a bold "BOSS" logo. The German brand plans to release the campaign in stages that reveal more of each model's look. Ultimately, full-length pictures will complete a multi-layered story. Front and center for the advertisement are models Oscar Kindelan, Tim Schuhmacher, Michael Gandolfi, and Jin Dachuan. Sporting sleek fashions, the models are styled by Karl Templer.