Berluti makes its campaign debut with recently appointed creative director, Haider Ackermann. Unveiling its fall-winter 2017 advertisement, Berluti takes the opportunity to focus on its footwear and accessories. While this is a detour from the typical model fronted campaign, it’s actually smart.
After all, the majority of labels depend on their leather goods and accessories to make sales. Approaching the season with a smart direction, Berluti taps still life photographer Robin Broadbent to capture its sleek outing. Ackermann discusses the advertisement. He shares, “To try to seduce with the essential was the approach I wanted to have for this very first season.”
Berluti Fall/Winter 2017 Campaign