Berluti’s Fall ’17 Campaign is All About the Details

The Fashionisto

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Published June 21, 2017

Creative director Haider Ackermann serves up a rich green alligator boot for Berluti's fall-winter 2017 lineup.Pin
Creative director Haider Ackermann serves up a rich green alligator boot for Berluti’s fall-winter 2017 lineup.

Berluti makes its campaign debut with recently appointed creative director, Haider Ackermann. Unveiling its fall-winter 2017 advertisement, Berluti takes the opportunity to focus on its footwear and accessories. While this is a detour from the typical model fronted campaign, it’s actually smart.

Related: Haider Ackermann Revisits Essentials for Berluti Debut Collection

After all, the majority of labels depend on their leather goods and accessories to make sales. Approaching the season with a smart direction, Berluti taps still life photographer Robin Broadbent to capture its sleek outing. Ackermann discusses the advertisement. He shares, “To try to seduce with the essential was the approach I wanted to have for this very first season.”

Berluti Fall/Winter 2017 Campaign

Berluti showcases its alligator leather covered flask for its fall-winter 2017 campaign.Pin
Berluti showcases its alligator covered flask for its fall-winter 2017 campaign.

Showcasing a classic, Berluti brings attention to its Alessandro Oxford shoe for fall-winter 2017.Pin
Showcasing a classic, Berluti brings attention to its Alessandro Oxford shoe for fall-winter 2017.


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