True Blue–Following his cover for The Greatest latest issue, model Benjamin Eidem appears before the lens of photographer Lowe Seger to shoot the magazine’s cover story. Styled by Matteo Greco in a series of laid-back summer designs that explore the season’s favorite color, which is blue, the Swedish model updates his wardrobe to this new trend, adding different shades of blue to his daily style. From the timeless appeal to a denim jacket, to the delicacy of pale dusty hues, Benjamin poses in a natural atmosphere, surrounded by shadows, that highlight his charming angles / Hair by Armando Cherillo. Makeup by Sarah Mierau.
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