Edward Wilding and George Alsford stage a British invasion as the new faces of Belvest. The British models star in the Italian label's fall-winter 2018 campaign and catalog. Dressed to impress, George and Edward wear key pieces such as the Great Coat, which features an updated hood and the unlined Millennial suit. The season captures the spirit of "strong tailoring with a free spirit." Belvest aims to make sartorial style modern with its use of timeless craftsmanship and contemporary sportswear.