Banana Republic Unveils Spring Campaign: A Collector’s Dream

January 9, 2022
Cherokee Jack stars in Banana Republic's spring 2022 campaign.
Cherokee Jack stars in Banana Republic’s spring 2022 campaign.

Banana Republic’s whimsical approach to presenting its latest menswear classics continues to inspire. Banana Republic travels to Southern Italy for its spring 2022 campaign. “A Collector’s Dream,” a stunning new adventure, kicks off the season.

Axel Hermann fronts Banana Republic's spring 2022 campaign.
Axel Hermann fronts Banana Republic’s spring 2022 campaign.

Banana Republic Spring 2022 Campaign

Photographer Richard Phibbs teams up with Banana Republic for another magical campaign this spring. Models Cherokee Jack and Axel Hermann are also back in the spotlight, with a trip to Italy. Cherokee and Axel, dressed as Banana Republic’s well-traveled man, explore Italy’s beautiful hillsides, historic olive orchards, and scenic coastlines.

Related: EXPEDITION IN IMAGINATION – BANANA REPUBLIC FALL CAMPAIGN

Models Cherokee Jack and Axel Hermann reunite for Banana Republic's spring 2022 campaign.
Models Cherokee Jack and Axel Hermann reunite for Banana Republic’s spring 2022 campaign.

Banana Republic’s hero pieces for spring include the suede Photojournalist vest, a timeless bomber jacket, and luxurious cashmere knits. Banana Republic’s chic wardrobe combines function and style, telling the story of human imagination, inquisitiveness, and artistry. Menswear pays homage to the late 1990s while channeling the timeless American look of a journalist abroad.

Banana Republic enlists Cherokee Jack as the star of its summer 2022 campaign.
Banana Republic enlists Cherokee Jack as the star of its summer 2022 campaign.

The new Banana Republic campaign continues the label’s commitment to an “Imagined Worlds” manifesto. Banana Republic aspires to open up a world of possibility and exploration for its fashionable customers. After all, some of the brand’s most cherished heritage styles are waiting to be discovered in new interpretations.

A stylish vision, Axel Hermann appears in Banana Republic's spring 2022 campaign.
A stylish vision, Axel Hermann appears in Banana Republic’s spring 2022 campaign.