Balmain embraces star power for its fall-winter 2018 campaign. The French fashion house taps singer James Bay, dancer Sergei Polunin, and model Gabriel-Kane Day-Lewis as the latest enlistees to the Balmain Army. Meanwhile, An Le has the honor of photographing the advertisement. Le captures dynamic images in an industrial setting. Bay, Polunin, and Day-Lewis don sequined and embellished jackets for the outing.