Sergei Polunin, James Bay + More Star in Balmain Fall ’18 Campaign

The Fashionisto

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Published September 11, 2018

James Bay stars in Balmain's fall-winter 2018 campaign.Pin
James Bay stars in Balmain’s fall-winter 2018 campaign.

Balmain embraces star power for its fall-winter 2018 campaign. The French fashion house taps singer James Bay, dancer Sergei Polunin, and model Gabriel-Kane Day-Lewis as the latest enlistees to the Balmain Army. Meanwhile, An Le has the honor of photographing the advertisement. Le captures dynamic images in an industrial setting. Bay, Polunin, and Day-Lewis don sequined and embellished jackets for the outing.

Related: Balmain Goes Full-On Survival Mode for Fall ’18

Balmain Fall/Winter 2018 Men’s Campaign

Gabriel-Kane Day-Lewis appears in Balmain's fall-winter 2018 campaign.Pin
Gabriel-Kane Day-Lewis appears in Balmain’s fall-winter 2018 campaign.
Sergei Polunin links up with Balmain for its fall-winter 2018 campaign.Pin
Sergei Polunin links up with Balmain for its fall-winter 2018 campaign.
Balmain taps James Bay as one of its stars for its fall-winter 2018 campaign.Pin
Balmain taps James Bay as one of its stars for its fall-winter 2018 campaign.
Dancer Sergei Polunin appears in Balmain's fall-winter 2018 campaign.Pin
Dancer Sergei Polunin appears in Balmain’s fall-winter 2018 campaign.
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