Bai Jingting Signs On as Versace Fragrance Ambassador

The Fashionisto

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Published March 3, 2024

Versace's new global fragrance ambassador, Bai Jingting, exudes sophistication.Pin
Versace’s new global fragrance ambassador, Bai Jingting, exudes sophistication. Photo: Versace

Versace makes a definitive statement with the unveiling of its official images announcing Chinese actor Bai Jingting as the new global fragrance ambassador. The stark contrast of Bai’s sharp black suit against the minimalist backdrop reflects the timeless appeal of Versace’s fragrance line.

The images showcase Bai’s unique style, which resonates with self-assuredness and an unyielding attitude. These qualities are mirrored in the distinct character of each Versace scent he presents—Eros Pour Femme, Eros, Bright Crystal, and Yellow Diamond.

Bai Jingting – Versace Global Fragrance Ambassador

Reclining in style, Bai Jingting captivates as Versace's new global fragrance ambassador. Pin
Reclining in style, Bai Jingting is captivating as Versace’s new global fragrance ambassador. Photo: Versace

With a focus on the luxury and sophistication that defines the brand, the images capture the essence of Versace’s fragrance collection. The bottles, designed with meticulous attention to detail, sparkle in Bai’s grasp, reflecting the opulence synonymous with the label.

Bai Jingting holds a bottle of Versace's popular Bright Crystal perfume.Pin
Bai Jingting holds a bottle of Versace’s popular Bright Crystal perfume. Photo: Versace

Bai Jingting’s poised and compelling presence in these images perfectly aligns with Versace’s brand identity. The visuals cleverly utilize the interplay of light and shadow to highlight the Versace jewelry and the subtle textures of Bai’s attire, creating a sensory experience.

Showcasing Versace's Eros cologne, Bai Jingting brings a serene strengthPin
Showcasing Versace’s Eros cologne, Bai Jingting brings a serene strength. Photo: Versace

Versace’s narrative is straightforward: a fragrance is a powerful accessory, as integral to one’s presence as the clothes they wear. The anticipation builds for Bai Jingting’s lead in the Versace Dylan Purple fragrance campaign.

With Versace's Yellow Diamond in hand, Bai Jingting is the epitome of contemporary luxury. Pin
With Versace’s Yellow Diamond in hand, Bai Jingting is the epitome of contemporary luxury. Photo: Versace

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