Captured amidst the serene landscape of Saint Paul de Vence, the spring-summer 2024 campaign from JACQUEMUS unfolds as a visual feast that blends artistry with fashion. Starring international icon Bad Bunny, the Les Sculptures advertisement studies poise and sculptural finesse, photographed by Théo de Gueltzl.
Bad Bunny for JACQUEMUS Spring/Summer 2024 Advertisement
JACQUEMUS’ advertisement embodies stillness. Each image is crafted to portray Bad Bunny as an integral part of the pastoral scenery, reflecting the timeless grace of statuary.
The campaign delves into a minimalist color palette that draws strength from the fundamentals of black, red, and gray. This deliberate choice elevates JACQUEMUS’ bold tailoring, which cascades in fluid silhouettes and precise lines, much like the contours of modern sculpture.
Sheer details offer a glimpse into the interplay of concealment and revelation, while the leather finishes anchor the pieces with a touch of structured sophistication. It’s a dance of textures and forms, presenting a vision of fashion that is as much an aesthetic experience as a sartorial one.
In this advertisement, JACQUEMUS continues to push the boundaries of fashion presentation, eschewing transient trends for a grounded and imaginative concept. The campaign underscores the brand’s commitment to creating looks that are both innovative and accessible, with clothing that transcends the mundane to become pieces of wearable art.
With the spring-summer 2024 collection, JACQUEMUS reaffirms its status in the vanguard of fashion, offering an expansive vision yet intimately connected to the human form.