Bad Bunny Stars in JACQUEMUS Spring 2024 Ad Campaign

The Fashionisto

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Published February 12, 2024

Bad Bunny models a sleek, all-black ensemble for JACQUEMUS' spring-summer 2024 campaign.Pin
Bad Bunny models a sleek, all-black ensemble for JACQUEMUS’ spring-summer 2024 campaign. Photo: Théo de Gueltzl / JACQUEMUS

Captured amidst the serene landscape of Saint Paul de Vence, the spring-summer 2024 campaign from JACQUEMUS unfolds as a visual feast that blends artistry with fashion. Starring international icon Bad Bunny, the Les Sculptures advertisement studies poise and sculptural finesse, photographed by Théo de Gueltzl.

Bad Bunny for JACQUEMUS Spring/Summer 2024 Advertisement

A bold statement in red, Bad Bunny showcases a striking JACQUEMUS spring-summer 2024 silhouette.Pin
A bold statement in red, Bad Bunny showcases a striking JACQUEMUS spring-summer 2024 silhouette. Photo: Théo de Gueltzl / JACQUEMUS

JACQUEMUS’ advertisement embodies stillness. Each image is crafted to portray Bad Bunny as an integral part of the pastoral scenery, reflecting the timeless grace of statuary.

In a fluid pose, Bad Bunny highlights the sleek lines of JACQUEMUS's spring-summer 2024 offerings.Pin
In a fluid pose, Bad Bunny highlights the sleek lines of JACQUEMUS’s spring-summer 2024 offerings. Photo: Théo de Gueltzl / JACQUEMUS

The campaign delves into a minimalist color palette that draws strength from the fundamentals of black, red, and gray. This deliberate choice elevates JACQUEMUS’ bold tailoring, which cascades in fluid silhouettes and precise lines, much like the contours of modern sculpture.

Bad Bunny stands tall in JACQUEMUS's latest monochrome creation for its spring-summer 2024 advertisement.Pin
Bad Bunny stands tall in JACQUEMUS’s latest monochrome creation for its spring-summer 2024 advertisement. Photo: Théo de Gueltzl / JACQUEMUS

Sheer details offer a glimpse into the interplay of concealment and revelation, while the leather finishes anchor the pieces with a touch of structured sophistication. It’s a dance of textures and forms, presenting a vision of fashion that is as much an aesthetic experience as a sartorial one.

Bad Bunny goes shirtless for JACQUEMUS' spring-summer 2024 ad.Pin
Bad Bunny goes shirtless for JACQUEMUS’ spring-summer 2024 ad. Photo: Théo de Gueltzl / JACQUEMUS

In this advertisement, JACQUEMUS continues to push the boundaries of fashion presentation, eschewing transient trends for a grounded and imaginative concept. The campaign underscores the brand’s commitment to creating looks that are both innovative and accessible, with clothing that transcends the mundane to become pieces of wearable art.

Structured sophistication meets leather in JACQUEMUS's spring-summer 2024 look, modeled by Bad Bunny.Pin
Structured sophistication meets leather in JACQUEMUS’s spring-summer 2024 look, modeled by Bad Bunny. Photo: Théo de Gueltzl / JACQUEMUS

With the spring-summer 2024 collection, JACQUEMUS reaffirms its status in the vanguard of fashion, offering an expansive vision yet intimately connected to the human form.

Prints take center stage as Bad Bunny models a JACQUEMUS design from the spring-summer 2024 collection.Pin
Prints take center stage as Bad Bunny models a JACQUEMUS design from the spring-summer 2024 collection. Photo: Théo de Gueltzl / JACQUEMUS
Exuding confidence, Bad Bunny presents a JACQUEMUS grey suit for spring-summer 2024.Pin
Exuding confidence, Bad Bunny presents a JACQUEMUS grey suit for spring-summer 2024. Photo: Théo de Gueltzl / JACQUEMUS
Bad Bunny wears an off-the-shoulder tailored outfit for JACQUEMUS' spring-summer 2024 advertisement.Pin
Bad Bunny wears an off-the-shoulder tailored outfit for JACQUEMUS’ spring-summer 2024 advertisement. Photo: Théo de Gueltzl / JACQUEMUS

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