A$AP Rocky Revisits 90s Style with GUESS Collaboration

The Fashionisto

/

Published January 15, 2016

ASAP Rocky GUESS Collaboration 2016 001Pin
A$AP Rocky poses in a 90s Inspired GUESS look from his collaboration collection.

GUESS links up with rapper A$AP Rocky for a new collaboration that revisits the brand’s iconic 1990s style. Designer Paul Marciano discusses how the partnership came about, sharing, “Rocky let us know of his personal interest in collaborating with GUESS. He visited our Los Angeles headquarters and we immediately connected, which is crucial to me when bringing someone into the GUESS family.”

Marciano continues, “He had a clear vision and explained what GUESS meant to him growing up and to the hip hop community. He wanted to revitalize that emotion and curate a special collection inspired by classic GUESS pieces.”

ASAP Rocky GUESS Collaboration 2016 003Pin
A$AP Rocky poses with models for his GUESS collaboration.

Available as part of a prelaunch at Opening Ceremony, Union in Los Angeles, RSVP Gallery in Chicago and Contraband in Tokyo, the collection will enjoy a wide launch on February 15, 2016 at select GUESS stores and online at GUESS.com.

Embracing essential denim as well as GUESS staples such as its logo shirts, A$AP Rocky dishes on the process of curating the range, explaining, “It’s taking archival designs and adding a new twist, and developing new color ways.” Rocky adds, “Something for men, women, boys, and girls around the world. It’s a very personal collection: limited and very focused. I think this is dope because hip hop hasn’t seen these color ways and patterns since the early ’90s.”

GUESS Originals x A$AP Rocky Collaboration Campaign

Fashion Loves A$AP Rocky

A$AP Rocky for Alexander Wang x DoSomething CampaignPin
A$AP Rocky for Alexander Wang x DoSomething Campaign

GUESS is hardly A$AP Rocky’s first rendezvous with the fashion industry. Rocky is among popular rappers that have been embraced by fashion designers and magazines. Most recently, Rocky appeared in a campaign for Alexander Wang alongside other personalities the brand favors. In the past, Rocky has also been invited to events by labels such as Dior Homme and appeared in features for labels like Salvatore Ferragamo.

A$AP RockyPin
A$AP Rocky collaborates with Salvatore Ferragamo, sharing his personal story for A Man’s Story

Recent Updates

John Mayer for Audemars Piguet Royal Oak Perpetual Calendar

John Mayer for Audemars Piguet Royal Oak Perpetual Calendar

John Mayer and Audemars Piguet have collaborated to create a special edition of the Royal Oak Perpetual Calendar that captivates ...
Antoine Griezmann Moves Forward for Mango Spring 2024 Ad

Antoine Griezmann Moves Forward for Mango Spring 2024 Ad

Mango's spring 2024 campaign, "Move Forward," narrated by Antoine Griezmann's life and aspirations, aligns the athlete's spirit with the brand's ...
Kingsley Ben-Adir Fronts Gucci Horsebit 1953 Loafer Ad

Kingsley Ben-Adir Fronts Gucci Horsebit 1953 Loafer Ad

British actor Kingsley Ben-Adir stars in the new Gucci advertisement for the reinvented Horsebit 1953 loafer. The campaign offers a ...
Lenny Kravitz x Ray-Ban Reverse: Gold-Plated Glamour

Lenny Kravitz x Ray-Ban Reverse: Gold-Plated Glamour

Ray-Ban unveils its new collaboration with singer and actor Lenny Kravitz. The new capsule collection merges Ray-Ban's iconic design heritage ...
Ryan Gosling, Jake Gyllenhaal + More Lead in Modern Style

Ryan Gosling, Jake Gyllenhaal + More Lead in Modern Style

As celebrity fashion continues to captivate and inspire, several actors have stood out recently for their distinctive sartorial choices. Each ...
Roger Federer x Oliver Peoples Eyewear: Aces of Aesthetics

Roger Federer x Oliver Peoples Eyewear: Aces of Aesthetics

As the shutter captures a moment of modern elegance, Roger Federer enters the spotlight, collaborating with Oliver Peoples. The Roger ...