AMI celebrates the magic of Paris with its spring-summer 2018 campaign. The French brand enlists the aid of photographer Oliver Hadlee Pearch for the season. Pearch collaborates with videographer Simon Cahn for a playful adventure. Taking to the streets of Paris, models Jackson Hale, Emin Akyildiz, and Etienne de Testa come together. The trio embraces a summer of cool as they tackle AMI’s vibrant colors and relaxed silhouettes. The Parisian label marries graphic prints and technical materials for the season.