Matthew Hitt Takes Comfort with Abercrombie & Fitch

November 9, 2016
Matthew Hitt goes casual in a henley, graphic t-shirt, and sweatpants from Abercrombie & Fitch.
Matthew Hitt goes casual in a henley, graphic t-shirt, and sweatpants from Abercrombie & Fitch.

After starring in Abercrombie & Fitch’s holiday campaign, model Matthew Hitt reunites with the brand for a new lookbook. Offering an alternative to the formal holiday feature, the label champions casual fashions of comfort. Here, Matthew retreats indoors to showcase must-have fashions. Embracing downtime, the Welsh model charms in essentials, which range from henleys and knit sweaters to contemporary sweatpants. Matthew also sports Abercrombie & Fitch’s latest button-down shirts.

Related: This is Abercrombie & Fitch | Discover the Brand’s Holiday Campaign

Abercrombie & Fitch Fall/Winter 2016 Comfort Style Edit

Welsh model Matthew Hitt charms in a striped sweater from Abercrombie & Fitch. Matthew also sports timely essentials from the brand, which includes a patterned woven scarf.
Welsh model Matthew Hitt charms in a striped sweater from Abercrombie & Fitch. Matthew also sports timely essentials from the brand, which includes a patterned woven scarf.
Model Matthew Hitt dons fleece fashions from Abercrombie & Fitch's latest men's arrivals.
Model Matthew Hitt dons fleece fashions from Abercrombie & Fitch’s latest men’s arrivals.
Abercrombie & Fitch enlists Matthew Hitt to model seasonal staples that range from a flannel plaid shirt and cable-knit sweater to a fur trappers hat.
Abercrombie & Fitch enlists Matthew Hitt to model seasonal staples that range from a flannel plaid shirt and cable-knit sweater to a fur trappers hat.