French model Vincent LaCrocq, who currently stars as the face of Missoni’s spring/summer 2014 campaign, reveals his director’s eye in a new video called #ButtCam for DL1961. Following model Kristell Chenut and skateboarder David Lopez around New York City, LaCrocq captures a rearview focus of DL1961′s denim jeans that never lose shape. DL1961 is currently hosting a contest for fans of the label to shoot their own #ButtCam videos on Instagram for a chance to be featured on their website and win a $500 gift card.
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