David Beckham by Guy Ritchie for H&M Bodywear

http://www.youtube.com/watch?v=il21FZu-IUY

Hero for the Day–David Beckham is directed by Guy Ritchie for his latest H&M Bodywear spot. A campy action hero for the day, Beckham is followed as he runs through the streets of Beverly Hills, clad in his signature boxer briefs.

Keeping an eye on men’s fashion in all its forms, from runway shows to street-level trends. Just as much attention goes to grooming, with haircuts that matter, scents that stick, and everything else guys are sizing up in the mirror.

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