Sandro’s holiday 2026 campaign gives a long coat an unexpectedly athletic assignment. Arms outstretched, Jesse Rinderknecht balances above the ground, a sweater knotted across his shoulders and red socks flashing above suede shoes. It is an apt introduction to “A Winter Memory,” which takes Jesse and Adrian Timmermanns to northern Sweden for a reunion among friends.
Sandro Holiday 2026 Campaign
Photographer Lukas Wierzbowski catches the company mid-game and mid-gesture, with sunlight spilling across a lake and balloons threatening to escape indoors. The photographs have the slightly unruly quality of a family album, where the picture survives because someone was doing something faintly ridiculous.
Stylist Ally Mcrae gives that playfulness a convincing wardrobe. Knitwear tucked into brown trousers retains a little schoolboy earnestness, while a sweater worn over a coat becomes another opportunity to wrap up for the cold. Across these scenes, the clothes remain recognizable as things someone might pack for a visit to old friends. The holiday spirit comes from what happens once everyone arrives.
The relaxed layers continue a thread from Sandro’s pre-fall 2026 collection, where lightweight jackets and knitwear marked the change of season.
