André 3000 approaches Moncler’s Re/Icons 2026 collection with an ambitious packing strategy: wear and transport the entire thing at once. Photographed by Gabriel Moses for the latest chapter of “Pioneers in Moncler,” the musician turns expedition dressing into a sculpture built around his own body.
Moncler Re/Icons 2026 Campaign
Red and purple padded pieces swell around a navy vest, while ropes secure the load and a close-fitting hood frames his mirrored sunglasses. The effect draws on early mountaineers hauling their equipment uphill, though André’s broad grin gives the exercise a welcome sense of play.
His proposal also gets to something persuasive about this casting. An artist whose curiosity took him from Outkast to the flute-led New Blue Sun was always likely to find his own use for an archive of alpine clothing.
That impulse extended to the set, where he asked for chalk and drew mountains across the black backdrop, inspiring the campaign’s invitation to “create your own mountains.” He contributes the film’s soundtrack too, his first new original music since 2025’s 7 Piano Sketches EP.
Following October’s campaign with Cher, JENNIE, and Grace Jones, this Re/Icons chapter gives André a particularly apt role: deciding for himself what to do with everything Moncler has handed him.
The collection builds on Moncler Re/Icons 2026, which revisits the brand’s alpine originals and their journey into street fashion.
