Jimmy Fairly Changes the View with “Another Day”

A day with few obligations gives Jy Aoukar time to try on a different attitude in Jimmy Fairly’s “Another Day” campaign.

The Fashionisto

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Published October 27, 2026

Jy Aoukar sits on a rooftop wearing Jimmy Fairly Parsley tinted metal glasses, a dark polo and olive trousers.
Jy Aoukar wears The Parsley tinted frames in Jimmy Fairly’s “Another Day” campaign. Photo: Jimmy Fairly

A change of glasses can do more for an outfit than another layer. Jimmy Fairly’s “Another Day” campaign puts that proposition to work with Jy Aoukar. Everyday menswear receives a succession of different faces. Here, the October 2026 collection takes its cue from Parisian daily life, though the sunlit rooftops and waiting convertible suggest a day with very few obligations.

The clothes stay relaxed enough to let the eyewear determine the mood. The Jo’s fine silver frames bring a lighter touch to the layered shirts, while The Sao’s dark tortoiseshell rims give the same look a studious turn. Narrow black Kingsley sunglasses sharpen it again.

On the rooftop, The Parsley’s tinted metal frames introduce a little off-duty attitude to the polo and trousers. Jimmy Fairly’s everyday premise works best in these small shifts of character. The wardrobe can stay put. A different frame changes the impression.

Jimmy Fairly “Another Day” Campaign

Jy Aoukar wears Jimmy Fairly Jo silver glasses with a brown jacket over a blue shirt and white T-shirt.
Jy Aoukar wears Jimmy Fairly Jo silver glasses. Photo: Jimmy Fairly
Jy Aoukar wears black Jimmy Fairly Kingsley sunglasses with a brown jacket and blue shirt.
Jy Aoukar wears black Jimmy Fairly Kingsley sunglasses. Photo: Jimmy Fairly
Jy Aoukar sits on a rooftop ledge wearing Jimmy Fairly Lewis sunglasses, a dark polo and olive trousers.
Jy Aoukar sits on a rooftop ledge wearing Jimmy Fairly Lewis sunglasses. Photo: Jimmy Fairly
Jy Aoukar wears dark tortoiseshell Jimmy Fairly Sao glasses with a brown jacket and blue shirt.
Jy Aoukar wears dark tortoiseshell Jimmy Fairly Sao glasses. Photo: Jimmy Fairly
Jy Aoukar reclines against a convertible wearing Jimmy Fairly Harvey sunglasses and a dark polo.
Jy Aoukar sits on a rooftop wall wearing Jimmy Fairly Bellwood glasses, a dark polo, olive trousers, white socks and loafers.
Jy Aoukar wears Jimmy Fairly Emmy glasses and a dark polo beside a convertible.
Jy Aoukar wears brown Jimmy Fairly Wesley glasses and a dark polo in the sunlight.
Jy Aoukar wears gray Jimmy Fairly Russell sunglasses with a dark polo and olive trousers.

The rooftop setting follows Jimmy Fairly’s “Summer Love” campaign, which took Louis Baines to Mallorca for a Mediterranean escape.

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