Bvlgari

Bvlgari was founded in Rome in 1884 by Greek silversmith Sotirio Bulgari. His first boutique on Via Sistina sold silver ornaments and other precious objects, establishing a business that joined his craft background with the cultural life of the Italian capital. The Via Condotti store, opened in 1905, became its enduring Roman address.

Jewelry developed into the house’s central language. After the Second World War, Bvlgari established an approach shaped by colored stones and rounded volumes, drawing on Greco-Roman references and the city’s goldsmithing traditions. The use of a V in its name recalls Latin lettering, turning the family surname into a recognizable mark.

Watches brought that design identity into another field. Collections including Bvlgari Bvlgari and Octo connect Italian form with Swiss watchmaking, while the B.zero1 jewelry line translates architectural references into rings and other personal pieces. For men, these objects offer ways to express an individual taste through scale, material, and construction.

The house joined LVMH in 2011 and also developed fragrance and leather goods. Its wider range remains connected to the same Roman point of view. Across a ring, watch, or accessory, Bvlgari treats historical references as material for objects designed to become part of a person’s daily life.