Americana Manhasset Takes Fall 2026 to Montauk

Ruben Bilan-Carroll and Ava Shipp head out east with a wardrobe drawn from the luxury destination’s fall lineup.

The Fashionisto

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Published September 6, 2026

Ruben Bilan-Carroll leans against a weathered wooden fence by the ocean, wearing a blue two-tone hooded anorak over a green-and-white striped rugby polo with coral chino shorts, striped athletic socks, and brown tassel loafers
Ruben Bilan-Carroll wears a striped rugby polo and a two-tone anorak with coral chino shorts from Brooks Brothers in Americana Manhasset’s fall 2026 lookbook. Photo: Americana Manhasset

Americana Manhasset trades the North Shore for Montauk. Its fall 2026 lookbook features a who’s who of the luxury experience, with models Ruben Bilan-Carroll and Ava Shipp starring. The Long Island landscape connects a wide-ranging wardrobe that includes tailoring and sportswear.

Varied brands like Ferragamo, Louis Vuitton, Rag & Bone, and Theory color the lineup with their points of view. Many versions of Americana Manhasset’s shopper enter the picture with aspirational looks for spending a weekend by the water or heading back to the city by Monday.

Americana Manhasset Fall 2026

Ruben Bilan-Carroll stands on a rocky Montauk shoreline in a dark single-breasted suit worn with a blue shirt, a brown check-print tie, and a Louis Vuitton monogram messenger bag on a wide strap
Ruben Bilan-Carroll takes a Louis Vuitton suit to the beach with a blue shirt, a check-print tie, and a monogram messenger bag for Americana Manhasset’s fall 2026 lookbook. Photo: Americana Manhasset
Ava Shipp and Ruben Bilan-Carroll stand together on a bluff above the water; she wears a long soft blue-gray wool coat over a striped shirt and straight-leg jeans with white slingback flats, and he wears a dark double-breasted overcoat over a gray half-zip knit with gray trousers and black loafers
Ava Shipp and Ruben Bilan-Carroll wear Rag & Bone for Americana Manhasset’s fall 2026 lookbook. Photo: Americana Manhasset
Ruben Bilan-Carroll stands on a pebble beach in a black bucket hat and a plaid flannel shirt jacket layered under a black quilted down vest, with pale wide-leg cargo trousers and black lace-up boots
Ruben Bilan-Carroll dons a quilted down vest over a plaid shirt jacket with wide cargo trousers and a bucket hat, wearing Moncler at Hirshleifers for Americana Manhasset fall 2026. Photo: Americana Manhasset

This past spring featured an eclectic outing modeled by Akbar Shamji

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