Public School Takes New York After Dark

Scott Barnhill and Idriys Ali-Chow navigate a blue-lit New York for Public School’s fall 2026 campaign.

The Fashionisto

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Published September 2, 2026

Idriys Ali-Chow leans against a black sedan on a dark New York street lit red from a doorway, wearing a dark suit over a marbled-print shirt, with a blurred figure of Scott Barnhill walking behind in dark clothing
Idriys Ali-Chow leans against a parked sedan, fronting Public School’s fall 2026 campaign “The City Is Mine.” Photo: Joshua Woods / Public School

Public School New York takes to the city after dark for fall-winter 2026, with Joshua Woods photographing Scott Barnhill and Idriys Ali-Chow for “The City Is Mine.” Dao-Yi Chow and Maxwell Osborne frame their latest collection as an evolution of American luxury, bringing tailoring, leather outerwear, and streetwear into the same wardrobe. That collection continues the comeback the brand began earlier this year.

Public School Fall/Winter 2026 Campaign

Scott Barnhill sits in the back seat of a car at night, lit blue, wearing a dark mandarin-collar jacket over a red stand collar
Scott Barnhill rides through the city in a dark mandarin-collar jacket for Public School’s fall-winter 2026 campaign. Photo: Joshua Woods / Public School

The campaign gives that proposition a heightened mood, transforming New York through blue light, blurred figures, black cars, and near-empty streets. The city begins to resemble a futuristic fashion film. It is a surprisingly distant interpretation of the New York that Public School describes as a meeting place of cultures, communities, and different ways of dressing. Instead, Woods favors atmosphere over the city’s familiar human energy.

Idriys Ali-Chow stands beside a dark car at night wearing a black leather trench coat, a flat cap, and narrow sunglasses, with a lit suspension bridge and the city skyline blurred behind him
Idriys Ali-Chow stands by a car in a leather trench coat, cap, and sunglasses for Public School fall 2026. Photo: Joshua Woods / Public School

Barnhill brings the campaign a connection to fashion history, while Ali-Chow, son of Dao-Yi Chow, puts a new generation of the designer’s own New York story in front of the camera. For a label whose first chapter was so closely tied to the city around it, “The City Is Mine” finds Public School looking at New York again. This time, it views the city through the colder lens of its new luxury ambitions.

Low-angle shot of Idriys Ali-Chow in a floor-length black leather trench coat, cap, and sunglasses, standing beneath the steel girders of a bridge under blue light
Shot from below under the bridge, Idriys Ali-Chow wears a full-length leather trench coat for Public School’s fall-winter 2026 campaign. Photo: Joshua Woods / Public School
Idriys Ali-Chow turns to look over his shoulder, motion-blurred, on a waterfront walkway at night with a lit suspension bridge and the New York skyline behind him
Scott Barnhill walks away from the camera toward the waterfront in a long marled wool overcoat with a belted back, a dark car beside him and a lit bridge in the distance
Idriys Ali-Chow reclines in the back seat of a car at night, lit blue, holding a small remote, wearing a leather jacket, cap, and sunglasses beside a curtained window
Idriys Ali-Chow sits against a deep red backdrop in an oversized dark suit over a printed shirt with a slim tie, hands resting on his knees
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