Tommy Hilfiger knows where the attention is for fall 2026, putting new global ambassador Travis Kelce at the center of its “Only in New York” campaign. Set at The Plaza, where Hilfiger once lived, the campaign casts Kelce as the visitor entering Tommy’s world. It dresses him in the brand’s latest take on American prep, from the varsity jacket and collegiate layers to a camel coat and classic navy tailoring.
Kelce is joined by Gigi Hadid, JISOO, Peggy Gou, Frances Tiafoe, and Carmelo Anthony. The accompanying film turns their appearances into a string of celebrity encounters before Hilfiger himself passes Kelce in a yellow cab.
The New York premise may be more manufactured than lived, but Kelce hardly needs the elaborate setup. At a moment when his celebrity stretches well beyond football, he supplies the campaign with its headline, personality, and aspirational pull. Tommy Hilfiger has long understood the value of placing its clothes close to pop culture, and this season, Kelce is the culture the brand wants to capture.
Tommy Hilfiger Fall 2026 Campaign
Tommy Hilfiger recently put its fall 2026 denim in the spotlight with a campaign led by Romeo Beckham.
