Burberry introduces a new face with its latest campaign as Moses Martin makes his fashion debut for the British house. The son of Gwyneth Paltrow and Chris Martin joins Edie Campbell, Nora Attal, and Sang Woo Kim in “Escape to the Countryside,” Daniel Lee’s latest vision of British summer.
Burberry “Escape to the Countryside” Campaign
Photographed by Chris Rhodes, the campaign follows a group of friends trading the city for winding country roads, village stops, and the grounds of Deene Park in Northamptonshire. Martin’s own band, People I’ve Met, provides the soundtrack with “For Hire,” giving the campaign a personal connection that extends beyond the casting.
Martin slips naturally into Burberry’s world of rugby shirts, cotton piqué polos, denim, and the Leadenham trench. House Check appears throughout, on collars, travel bags, backpacks, and weekend accessories.
The campaign continues Lee’s renewed focus on British identity. Burberry’s outdoor roots appear as part of contemporary life, not nostalgia. With his first fashion campaign arriving for one of Britain’s most recognizable luxury houses, Martin steps into the spotlight through a story that feels as much about a new generation as it does about the clothes.
Lee applies the same flair for staging British life elsewhere in the calendar, trading the countryside for Burberry’s terrace-set fall 2026 campaign, where House Check turns up pitchside among match-day crowds.
