Walton Goggins Holds Court for Paul Smith’s Sometimes, Always, Never

The actor puts a playful spin on one of menswear’s oldest tailoring lessons, turning a dress code drill into something closer to a parlor game.

Fashionisto

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Published June 22, 2026

Walton Goggins wears a jeweled royal crown with an ivory double-breasted blazer and dark shirt and tie, balancing a small plate with a single skewered bite on his outstretched hand inside a wood-paneled library
Walton Goggins plays the regal host, crown in place and canapé on cue. Photo: Paul Smith

Walton Goggins brings his offbeat charm to Paul Smith’s latest edit, “Sometimes, Always, Never.” The story uses Goggins’ personality to revisit the familiar suit-buttoning maxim: sometimes the top, always the middle, never the bottom.

Set against the backdrop of a grand English estate, the actor appears in immaculate evening wear and cream tailoring. He delivers a masterclass in dressing well through a series of portraits that feel equal parts gentlemanly and mischievous.

Walton Goggins for Paul Smith

Walton Goggins leans on a weathered stone sundial on a country estate terrace, dressed in a peak-lapel tuxedo and dress shirt with a long tie, checking his watch
Tuxedo crisp, Walton Goggins consults his wristwatch against the slower clock of a stone sundial. Photo: Paul Smith

The edit thrives on the contrast between classic tailoring and playful irreverence. One image places Goggins in a jeweled crown while balancing a plate. Another finds him consulting a sundial in black tie. Elsewhere, contact-sheet imagery shows him sparring with an umbrella across the estate grounds.

Black and white contact sheet of Walton Goggins in evening tailoring sparring with an open umbrella across the lawns of an English estate, the corner inscribed 05.05.26 Paul Smith + Walton Goggins
A contact sheet finds Walton Goggins fencing the grounds with an umbrella for a foil. Photo: Paul Smith

The result channels the spirit that has long set Paul Smith apart. Through Goggins, the house makes a familiar menswear principle feel fresh again.

That same playful streak loosens into citrus knits and Italian afternoons in Paul Smith’s spring-summer 2026 campaign with Thibaud Charon and Fernando Cabral.

Walton Goggins lies flat on a lawn in evening tailoring with bow tie, holding a magnifying glass up to one eye, in a black and white image shot from above
Walton Goggins takes the investigation to ground level, magnifying glass in hand. Photo: Paul Smith
Walton Goggins stands in a wood-paneled library of an English estate in an ivory double-breasted blazer over a dark shirt and tie, holding a small red book at his side
Walton Goggins stands behind a tall plinth on an estate lawn in a peak-lapel evening jacket with his head emerging at the top, photographed in black and white against a brick wall
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