Xavier Serrano was scouted on Paseo de Gracia by Eduardo Sayas in 2014 and signed to Sight Management at twenty-one. His first editorial paired him with Korean top model Soo Joo for Hercules, and by June of that year he had made his catwalk debut walking Dolce & Gabbana, Emporio Armani, Givenchy, and Philipp Plein.

By 2017, GQ España had named him its model of the year, and Vogue Hommes, GQ Korea, and Men’s Health España had brought him into print rotation. He had been working a year when Instagram started shaping male-model casting, and by the end of the decade two careers were running in parallel for him, the editorial one and the social one.

Xavier has stayed inside the European luxury rotation while running the platform side alongside it. The recent credit list includes Sisley, Balmain, and Giorgio Armani, alongside Calvin Klein and Carolina Herrera.

He posts to an Instagram audience above 750,000 and co-founded Offcode Agency, the Barcelona creator firm now brokering his collaborations beyond his mother agency in Uno. This is the second-generation model career.

He still books editorial campaigns for the Spanish and Italian houses, and he co-owns the agency placing the rest of his work. The model who came up just before Instagram rewired casting at the top of menswear is now one of the men best positioned for the industry it produced.