Jimmy Choo Summer 2026 Reimagines British Style in Full Bloom

Alfie Nickerson and his dachshund Wolfie star in a campaign that finds common ground between cultivated taste and modern luxury.

The Fashionisto

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Published June 5, 2026

Alfie Nickerson posed full-length inside the greenhouse with hands at his pockets, in a white ribbed cotton tank, slim black leather belt, taupe pleated wide-leg trousers, and brown leather fisherman sandals, framed by beds of dahlias and roses
Alfie Nickerson fronts Jimmy Choo’s summer 2026 campaign in the Meadow sandal. Photo: Jimmy Choo

Jimmy Choo takes to the British countryside for its summer 2026 campaign, “Summer in Bloom.” The season continues the house’s Creators series with flower grower and model Alfie Nickerson. Photographed among greenhouses, wildflower beds, and sprawling fields, the campaign sets the collection in a personal landscape. Alfie walks the gardens he cultivates himself, accompanied by his dachshund Wolfie, presenting a version of British style shaped by the land he tends.

Jimmy Choo Summer 2026 Campaign

Alfie Nickerson smiling beneath a cascading laburnum archway in full yellow bloom, wearing a gray utility-pocket jacket over a matching mandarin shirt, black tailored shorts, ribbed black knee socks, and dark woven leather Jimmy Choo Eliot Slippers
Alfie Nickerson smiles under the laburnum in the Eliot Slipper. Photo: Jimmy Choo

Jimmy Choo revisits familiar men’s footwear categories and loosens their traditional rules. The Meadow Sandal elevates the fisherman’s sandal through refined materials and the season’s English rose motif, while the hand-woven Eliot Slipper and woven Diamond Maxi Trainer place texture and craftsmanship at the center of the conversation.

In Alfie’s world, these shoes become part of a broader picture of contemporary British style, where personal taste extends from what one cultivates to what one wears.

Alfie Nickerson seated on a curling wrought-iron garden chair in a buttercup-filled meadow with his dachshund Wolfie in the grass below, wearing dark sunglasses, a faded blue denim jacket, matching mid-wash jeans, and white Jimmy Choo Diamond Maxi Trainers
Alfie Nickerson and Wolfie settle into a buttercup field, with the Diamond Maxi Trainer on foot. Photo: Jimmy Choo
Alfie Nickerson standing inside a wood-frame greenhouse with cultivated flower beds on either side, wearing a white ribbed cotton tank top and taupe pleated wide-leg trousers belted with a slim black leather strap, finished with brown leather buckled sandals
Close-up of Alfie Nickerson's feet in brown suede Jimmy Choo Meadow fisherman sandals with a polished silver buckle, worn beneath the hem of taupe wool trousers on a grass floor lined with pink dahlias and snapdragons
Alfie Nickerson photographed in profile inside the greenhouse, wearing a loose white mandarin-collar linen shirt tucked into taupe wide-leg trousers, with brown leather buckled sandals on the grass below
Tight overhead crop of Alfie Nickerson's feet stepping forward in brown suede Jimmy Choo Meadow sandals with a sculpted silver buckle, the taupe trousers breaking just above the leather straps
Close-up of Alfie Nickerson's feet on a gravel path in dark navy hand-woven leather Jimmy Choo Eliot Slippers worn with ribbed black knee socks, the hem of black tailored shorts above and a champagne rose dropped at his ankle
Tight crop on Alfie Nickerson's feet on the wrought-iron chair, showing the Jimmy Choo Diamond Maxi Trainer in woven white leather with a navy lacing system, paired with mid-wash bootcut denim and white ribbed socks
Alfie Nickerson reclined back on the wrought-iron chair in the middle of the buttercup meadow with his dachshund Wolfie standing in the grass behind him, dressed in a denim jacket, matching jeans, and white Jimmy Choo Diamond Maxi Trainers, with a tall green hedge in the distance
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