Marc O’Polo approaches its summer 2026 beachwear campaign as a sportswear exercise, with the shorts doing the work that polos and trousers usually do elsewhere. Photographer Zelinda Zanichelli captures Louis Baines along a Mediterranean coastline of sandstone outcrops and shallow inlets, where Marc O’Polo runs him through the full range of the shorts program.
Marc O’Polo Summer 2026 Beachwear
Vertical stripes in faded denim blue, a white and blue gingham check, a white floral, and a turquoise fish print share the same short cut and elastic waist, so the prints become the variable while the silhouette stays constant. A plain black pair with the house monogram sits at the center of the lineup, the proof that Marc O’Polo can hold its own when the print drops out.
Above the waist, the campaign argues for getting dressed. Baines wears a sand-colored linen shirt thrown open against the swim shorts, then a pale blue terry cloth camp collar set with tonal stripes, an orange cooler bag swinging from his shoulder as the only piece of color in the frame.
Tortoiseshell sunglasses, a square-frame pair, and a kneeling shot in natural-colored sneakers stretch the wardrobe past the water and into the drive home. By the closing portrait, Baines has a sprig of marigold caught between his lips, a finishing image that turns a swim shorts campaign into a postcard from somewhere worth going.
