Tom Holland is now a multi-year partner at Vuori, and the brand’s spring 2026 campaign makes clear why the pairing works. Titled Play It As It Lies, the campaign follows Holland on a golf outing in Comporta, Portugal, filmed by his brother Harry Holland and Harrison Boyce. The short cinematic piece uses the course as a test of temperament, a place where bad bounces and rough wind force adjustments in real time.
Tom Holland for Vuori
Holland has spent a decade training for roles that demand gymnastics, parkour, and endurance, with the upcoming Spider-Man: Brand New Day the latest example. That physical vocabulary, the ability to adjust mid-stride, is the same quality Vuori puts into its clothes. The campaign splits between two modes to prove the point.
A gym sequence shows Holland mid-overhead press in a dark pocket tee and drawstring shorts, sweat visible, dumbbells racked behind him. The color sequences shift to Comporta’s streets and fairways, where he rides a bicycle through town in a quilted vest and gray long-sleeve henley with a leather golf bag slung across his back, then follows through on an iron shot in the same vest and charcoal technical pants.
Vuori has always sold the idea that training clothes and street clothes share a cut and a fabric weight, and Holland’s day on camera, from the weight room to the first tee to a half-zip fleece and jeans, compresses that pitch into a single afternoon.
Holland’s turn as a Vuori brand partner follows his earlier appearance in Prada’s Paradigme fragrance campaign, where a similar understated presence sold a different kind of product.
