Everyday beauty is ARKET’s most reliable north star. For spring 2026, the Swedish brand makes its case with model Francisco Henriques, who wears a canvas chore jacket in off-white against a vibrant green hedge.
ARKET Spring 2026
The new ARKET campaign extends the brand’s ongoing “Curated for Everyday Beauty” creative territory. The collection itself embraces a wide, generous silhouette throughout, with Francisco donning looks that favor a boxy jacket over loose trousers or a navy field jacket worn monochromatic from collar to sneaker.
A wool-cotton blazer worn slightly large against a slim leather belt and loose cotton chinos is the most refined moment in the set, captured in black and white in a way that lets the garment hold weight.
ARKET has never been interested in chasing the seasonal conversation, and spring 2026 confirms that position with confidence. The man they are dressing already knows where he is going, and he packed exactly the right things.
