The Gucci Shift Sneaker Rewrites Everyday Luxury

The Fashionisto

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Published September 16, 2025

Lux Gillespie Gucci Shift sneaker campaign
Lux Gillespie stars in the Gucci Shift sneaker campaign. Photo: Tess Petronio / Gucci

Gucci’s newest sneaker, the Shift, arrives as a statement on how men move now. Debuted at the cruise 2026 runway in Florence, the design is deliberately light and close to the ground, marked by the House’s Web stripe, an equestrian detail that has long bridged archive and modernity. The choice signals continuity, but the overall silhouette pushes forward.

Gucci Shift Sneakers

Gucci Lux Gillespie Shift sneaker campaign
Gucci enlists Lux Gillespie to front its Shift sneaker campaign. Photo: Tess Petronio / Gucci

The Gucci Shift sneaker comes in leather, washed leather, and GG canvas, with stitched Web motifs and a maxi-logo outsole. The proportions are understated enough to sit beneath tailoring, yet assertive enough to carry casual wear.

More than a nod to sport or heritage, the Shift captures the present demand for agility. It is Gucci’s answer to the blur between polish and pace, made to look sharp while keeping stride.

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